Fashion is a 292-billion-dollar industry. Naturally, the dream of a lot of online fashion bloggers is to become monetized. An easy way to do this is to join an online clothing affiliate program. This sort of program usually consists of you getting paid per sale from a link the clothing company provides although there are other ways to get money such as bonuses.
Some programs also may send you clothing for free or at a discount. Due to the size of the industry, the variety of incentives, and the numerous competing online clothing affiliate programs it can feel overwhelming to decide which is the right one for your brand. There are a lot of options to choose from so here are our recommendations.
Is it a Profitable Niche?
According to Statista, the global fashion e-commerce market will worth $713bn in 2022.
As we can see, nowadays people prefer to buy clothes online. Let’s find out their motivations for these purchases.
Most of the people think that there is more choice in online shops. Also, it is easier to find a bargain. The fashion industry is a lucrative niche and you can definitely earn a lot with clothing affiliate programs. However, it’s extremely important to find an appropriate sub-niche.
How to choose a Sub-Niche
Now we know why people like shopping online. What exactly people are looking for?
|Keyword||Avg. monthly searches|
|clothes online||10K – 100K|
|online shopping||100K – 1M|
|online shopping sites||10K – 100K|
|plus size clothing||100K – 1M|
|cheap clothes||10K – 100K|
|online clothing stores||10K – 100K|
|dresses online||100K – 1M|
|online shopping for women||10K – 100K|
|buy clothes online||1K – 10K|
No wonder that the competition for these keywords is very high. Our task is to find a sub-niche related to the fashion industry. Sub-niche is a small segment of a large market, For example, ‘clothes’ is a niche market, but it’s too broad. ‘maternity clothes’ is a sub-niche of clothes. You can go further and choose ‘plus size maternity clothes’. Now you have a very specific sub-niche and you have ideas about your target audience.
If you want to be in
Zaful is a store that prides themselves on daring, exciting and edgy fashion apparel. They are committed to keeping up with the trends.
Commission: The commission is 30%
Pro: They make it very easy to have an affiliate code even if you don’t have a large blog following. Even individuals can have their own clothing affiliate link they can share with friends. You also can apply to get free clothing in return for sending photos, articles, or videos.
Cons: The only con is the clothing is rather inexpensive, so the commission is likely to be lower.
Our opinion: We think this is one of the best programs. It has everything you could ask for in a fashion affiliate program because of the ability to get free clothes, the selection of clothing, ease of entry and high commission.
This is a more designer clothing affiliate program but still is great for the classier blog. Reiss sells menswear, womenswear, and accessories.
Commission: They do not say what the commission rate is beyond saying it is “generous”.
Pro: They offer exclusive content and imagery, competitions and giveaways, VIP events and press days, and access to a new website launching later this year to all approved affiliates.
Cons: They are not a good fit for a lot of blogs because of their emphasis on very high-end designer fashion. They also are rather vague about the benefits of their program so it would be wise to do further research and discover their actual commission rate before partnering with them.
Our opinion: Reiss is a good choice for those who have a high-end blog that focuses on designer clothing. If this is a fit for your blog you should pursue this opportunity.
Revolve is a men and women’s designer clothing company which is a marketplace for many brands. They appear to value a more laid back, bohemian, luxury aesthetic while they do have other clothing aesthetics represented.
Commission: There is a 5% commission on all orders made from clicking on your Revolve banner.
Pro: There is a 7-day cookie tracker which means if someone clicks on your banner then their purchases from Revolve are tracked for 7-days.
Cons: The commission rate is comparably low.
Our opinion: This can be a good option for someone seeking to partner up with a designer clothing affiliate program.
Belstaff is based in luxury sportswear and with expanded product categories including women’s and men’s ready to wear, outerwear, handbags, shoes,
Commission: They do not specify on their website until you sign up.
Pro: A really valuable aspect of Belstaff’s online clothing affiliate program is that they have 30-day cookie technology which is longer than most programs.
Cons: You have to buy the clothing yourself if you want to take your own pictures or videos with it and the clothing from Belstaff is rather expensive.
Our opinion: If you have the resources and marketing ability to pull off partnering with Belstaff then you should. We think it’s really important to consider that since their products are more expensive there will be a higher commission for you than if the clothing was cheaper.
This company advertises itself as a modern luxury brand. They offer clothing from Prada, Gucci, Balenciaga, and more. They offer clothing online and in their very personal and cozy store.
Commission: Matchesfashion offers a competitive commission on net sales, excluding shipping, taxes,
Pro: They offer affiliate programs in the UK, US, Japan, and Australia. Also, they offer access to product and catwalk imagery which makes it, so you don’t have to worry about purchasing their items.
Cons: They don’t offer any cookies. Also, you need to have a high-class blog in order to be approved which not everyone has since the website offers brands such as Prada and Gucci.
Our opinion: We think this a really good opportunity for someone looking to partner up with a classy and exclusive designer clothing affiliate program. The only issue that we see is it might be difficult to join them.
They pride themselves on affordable new, fresh, stylish fashion. They are available internationally.
Commission: You will get an 18% commission on all sales from your link.
Pro: Newchic offers a flexible payment withdrawal schedule in which you can withdraw money at any time. They also have a wide variety of products to choose from.
Cons: Since the clothing is less expensive you will be earning less money from commissions.
Our opinion: This is a good brand to work with for people who want a flexible
Depending on the topic of your blog you will want to focus on some clothing brands more than others. Here are some other brands you may want to look into sorted by target audience:
Women’s Clothing Affiliate Programs:
FashionMia (currently is not working)
FashionMia offers the latest trends in fashion and provides dresses, tops, bottoms, plus size, accessories, and men’s clothing.
Commission: They offer a 15% commission rate.
Pro: They offer really good sales which can be a good selling point for you.
Cons: There are a lot of criticisms of FashionMia including cheap quality of clothing, long shipping times, poor customer service, and bad size guides. You might not want your blog associated with that.
Our opinion: Be cautious with partnering up with FashionMia but don’t rule it out.
StyleWe is a down to earth, designer fast fashion brand designed for the everyday consumer. They feature exclusively independent designers.
Commission: They offer a tiered commission rate of 10%, 12%, and 14%.
Pro: They offer free shipping, frequent sales, and there is a high conversion rate due to the unique designs and lots of new products being sold by them.
Cons: The commission rate of StyleWe is low when the cost of products and the percent commission are factored in compared to other brands.
Our opinion: We think this online clothing affiliate program is perfect for those looking for a mid-price store to partner with. They have a fantastic array of clothing and good customer service.
This store is a high-end plus size women’s fashion store which makes its clothing in the United States. It is meant to help solve the problem of there not being a lot of cute plus size clothing.
Commission: The commission is 8% on all clothing a person buys after following your affiliate link.
Pro: This company taps into an underrepresented part of the market which is past size clothing so this can make you a lot of money.
Cons: The downside to the company being a plus-sized fashion line is that it might not have clothing in your size so it might seem disingenuous for you to advertise it.
Our opinion: We think the store is fantastic to partner with for anyone who feels comfortable advertising plus-size clothing really. It is gorgeous clothing that doesn’t feel like token plus-size pieces.
Pretty little thing is a reasonably priced fast fashion brand aimed at young women. It is common with YouTube and Instagram influencers.
Commission: This brand offers a 10% percent commission on every sale.
Pro: Some of the perks of partnering with pretty little thing are the opportunity to earn exclusive partnership, products are frequently being added, and an average cookie length of 30 days. They also have a wide range of sizes.
Cons: The downside of Pretty Little Thing is they are inexpensive, fast fashion and what comes with this is sometimes lower quality products.
Our opinion: If you are looking for a brand it is popular with young women and this is the brand for you to partner with.
Men’s Clothing Affiliate Programs:
This company is a high-end menswear brand specializing in suiting and casual clothing.
Commission: When partnering with this men’s clothing affiliate program you get a 10% commission off of all sales from your affiliate link.
Cons: A downside of working with this company is that it takes 30 days for you to get the money you earned.
Our opinion: We think that this is a good company to partner with if you have a high-end men’s fashion blog. A lot of the pieces can be rather pricey though so beware.
This brand sells a variety of menswear’s products.
Commission: Men’s modern wear offer is a commission of 20% on every order and every product in that order.
Pro: Some of the benefits of partnering with Men’s Modern wear are they have a seven-day trackable affiliate link that comes with a seven-day cookie. Also, through PayPal, you get paid weekly instead of monthly.
Cons: A downside of working with Men’s Modern wear is that they have a very limited collection available for people to buy from.
Our opinion: This is a company that shouldn’t be the first choice but at the same time has its benefits which include the high commission rate of 20%. While this might not be a match for everyone this might be for you so you should still look into it.
Description: Paul Frederick is an Internet clothing store for men that sells dress shirts neckties sports coats suits sport shirts nets and other men’s clothing.
Commission: They work off of a tiered commission system where an order is under $100 have a 9% commission, with earning brackets to 15% a month.
Pro: Two excellent aspects of Paul Frederick is they have a 15-day return guarantee and they have a big and tall section, so you have more potential customers.
Cons: A downside is they are an online only store.Our opinion: We love Paul Frederick they are a great company to work with they have fantastic sales and a fair rate in their commission program. Out of all of the Men’s affiliate programs, this is the one we recommend the most.
End is a casual streetwear band focused on casual and outdoor wear mixed in with high-end brands.
Commission: The commission is 10% on all sales.
Pro: The average order value is over €150 which means you will be getting approximately €15 per sale at minimum.
Cons: The aesthetic of this brand is a niche market so your blog might not be appropriate for partnering with this clothing affiliate program.
Our opinion: We think this is a fantastic choice if your blog matches the aesthetic of End Clothing. In addition to a comparably high average order value, they have excellent services for affiliates.
Kid’s Clothing Affiliate Programs:
Kidizen is a pre-owned children’s clothing marketplace.
Commission: The commission is 20% off all purchases and sales with a 30-day cookie.
Pro: They offer a customer for a code that gives a customer five dollars off their first purchase.
Cons: A downside is you might not want to market yourself with a used clothing store instead focus on high-end clothing.
Our opinion: We think this is a really good option if you were aiming to get the everyday mom as your target audience.
Art & Eden is a sustainable and socially aware children’s fashion brand.
Commission: Their commission is 5%.
Pro: A positive of Art & Eden is that they are socially aware which can be a big selling point over other comparable companies to parents.
Cons: The downside is that the commission is rather low.
Our opinion: Overall, if you’re willing to take the lower commission rate this is a good company to support ethically which could translate into higher sales.
Children salon is a high-end fashion company for children selling brands such as Burberry, Gucci, and Fendi.
Commission: They do not specify the commission rate.
Pro: They have a 30-day cookie and a dedicated account manager to help you.
Cons: This is a pretty niche market so you may not see as many sales.
Our opinion: This brand is excellent to work with if you feel their niche, but most blogs do not. We highly recommend this children’s designer clothing affiliate program if your blog does.
My Kid’s Threads is a secondhand luxury children’s clothing store.
Commission: Their commission is 8%.
Pro: This brand offers luxury clothing and up to 80% off retail prices which can be a very good selling point which would make more people click your affiliate code.
Cons: Not everyone wants to sell used clothing especially to children since it could have something wrong with it.
Our opinion: We think this is a perfect choice for a children’s clothing blog that wants high-end clothing to be more accessible to the everyday parent.
Clothing affiliate programs are a great way to monetize your clothing website or blog. Hopefully, you are better educated on which program is right for you. As for me, I prefer to work with Zaful, because they have high commissions and a wide range of clothes. Also, this is one of the best affiliate programs for beginners. I also like My Kid’s Threads and StyleWe.