A supply-side platform is an advertising technology platform used by publishers to manage, sell and optimize available inventory on their websites and mobile apps automatically.
By using an SSP, publishers are able to show display, video and native ads to their visitors, and monetize their website and apps. This type of platform plays a key role in RTB media transactions. SSPs can sell a publisher’s inventory in various ways: directly to ad networks, via RTB auctions, etc.
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