Lesson 3: Contextual Advertising

Google AdSense is a contextual advertising program with a huge number of publishers and advertisers. It works on a few pricing models, though most text ads are CPC (cost-per-click) based.

To start earning, you need to sign up to Google AdSense and add your website to the control panel. Note that the review process can take a few days. After that, you can choose the right ad types and formats for your site. Don’t forget to create channels for analytics purposes. All you have left to do is copy and place a code on your website where you want to show ads. As soon as Google analyze your website you’ll see the adverts. 

Lesson 3: Contextual Advertising
An example of Google AdSense ad

Google allows placing no more than three banners and three link units on a single page. Maybe you think that it’s a good idea to use them all but look at your website from a visitor perspective. You try to concentrate on a short article and don’t want to be distracted. Aggressive ad placements can become a reason for you leaving the site. As for me, I think that the number of ads should be placed depends on the amount of content. If you have a lot of content on the page it’s okay to publish all 6 ads.

Contextual advertising
An example of a page with Google AdSense ads

All websites are different so I suggest you try different ad formats and customize your ads. Even a small change of color font can make a huge difference. When a visitor clicks on an ad you will get a commission. Let’s imagine that an advertiser is paying Google $1 for a click. You will get something around 51-68 cents, depending on ad placement. The rest of the money will take Google.

The coolest thing about contextual advertising is the fact that you can set up Google AdSense and forget. Google will find relevant ads, track clicks from the site and provide detailed information about your earnings. Also, you can create channels for deeper analysis.

Another benefit of this program is that all ads are customizable. You can adjust the font and colors of ads so they will match your website design.

Let’s consider a few real examples of Google AdSense:

On the first website, we can find an advertisement at the bottom. If we click on the top corner we will see that this is Google AdSense.

Contextual advertising

Of course, stock photos and the beauty blog have nothing in common. It happened because recently I was having a look at the stock photography providers. This form of online advertising called retargeting or remarketing. For example, you are looking for coffee beans. You visited a few websites and decided to read the news. When you visit other websites coffee ads can suddenly appear.

On the other site, I have found one more advertising. This one is about an Ad network.

Contextual advertising

This is definitely Google AdSense. I can confirm that by clicking on the top corner. The site is for web developers and the article tells us about WordPress tools. Here we can see one more advertising. Brand24 provides social media monitoring tool. As you can see both of them match the content perfectly.

Now you have an idea about contextual advertising. In our next lesson, we will compare two main options for website monetization.

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