Lesson 5: How to Find a Profitable Niche

Everything depends on a niche so you need to pick it carefully. Simply speaking, it is a website topic. So it’s quite important to find a profitable niche.

I recommend you to find a subject that you are interested in. It can be a sport, health, pets, etc. If you are sure that you can write about some of these things  — go for it! And let me explain why this step is so important.

You will spend an enormous amount of time on content creation. If you get bored with the topic you can give up very soon. Imagine that you are an English teacher. Which topic will be more interesting for you and easier to cover: learning languages or finance? There are a few questions that can help you to determine your interests and find a profitable niche:

  1. What do you like to do in your free time?
  2. What are you good at?
  3. What topics do you like to learn about?

Here is a list of the most popular evergreen niches. This type doesn’t rely on seasonal trends and can bring money year-after-year. Also, you will never run out of ideas for content to write.

In our course, we will focus on evergreen niches. SEO is a long term strategy so we need to build a website that will keep working for decades. There’s no point in creating a website for one or two years.

 Of course, it’s not necessary to pick one of them but it can help you to determine yours.

  • Weight loss
  • Relationship
  • Food
  • Hobby
  • Finance
  • DIY (do it yourself)
  • Spiritual
  • Sport
  • Education
  • Pet Care
  • Make Money Online
  • Health
  • Beauty
  • Online Games

If you need more ideas, you can find 89 topics for 2019 here

Let us consider some niches more closely. Each of the niches has sub-niches. For example, beauty can include hair coloring, makeup, nail care, skin care and much more. 

Lesson 5: How to Find a Profitable Niche

It is the same thing with Relationships. There are a lot of sub-niches such as dating, pregnancy, marriage, breakups and so on.

Lesson 5: How to Find a Profitable Niche

Spiritual niche boasts a wide range of sub-niches including star signs, tarot reading, witchcraft, etc.

Lesson 5: How to Find a Profitable Niche

If you choose a Games niche you also can find some interesting sub-niches to cover.

Lesson 5: How to Find a Profitable Niche

The niche Make money online is evergreen and profitable. It includes sub-niches such as copywriting, mystery shopping, freelancing and so on.

Lesson 5: How to Find a Profitable Niche

And for finance we have got things like credit cards, investing, credit repair, etc.

Lesson 5: How to Find a Profitable Niche

Health has a huge range of sub-niches. You can choose weight loss, pregnancy, diets and many more.

Lesson 5: How to Find a Profitable Niche

If you want to choose either the finance or the health niche, then you need to know more about Google Medic algorithm update. Despite the name, it impacts not only a health website but also websites in finance and wellness niche. 

Have you ever heard about YMYL? That stands for “Your Money or Your Life”. According to Google, any page filled with content that can affect people’s health, financial stability or safety is a YMYL page. More detailed information about it you can find on the ninth page of Google Guidelines

Lesson 5: How to Find a Profitable Niche
An example of a YMYL page/ healthline.com/

Let’s go back to Medic algorithm update. Of course, health websites suffered the most but other niches became affected too. 

how to find a profitable niche/Medic update
This Medic update had a big impact on many niches/ignitevisibility.com

Google has high Page Quality rating standards for these pages because they can negatively impact a user’s life. One of this standard is E-A-T. 

how to find a profitable niche/ E-A-T


Ideally, your content should be written by a well-known expert on the subject. Websites or web pages that can potentially cause harm or misinform users receive a low rating. 

However, there is a wide range of sub-niches that you can choose without hesitation. For example, if you want to share your personal experience about different diets that wouldn’t be considered as health advice. But if you create a website around diabetes diets this would be health advice.

Google is very loyal to websites with “everyday expertise” content. It means that you can share your tips and experience about different topics and don’t be afraid to be penalized for lack of education in the chosen niche.

In the example below people share their stories about relatives who were fighting cancer. Google doesn’t consider it as specific medical information or advice. 

how to find a profitable niche

If it were my business, I wouldn’t create a website on the health or financial niche. Although, I simply don’t have a relevant education to cover these topics.  

But if you are a doctor, financier or lawyer these niches might be perfect for you. You can prove your knowledge and create high-quality content. This can become the main advantage and your website will stand out over the others. Also, you can find some authors who are experts in the chosen profitable niche. 

There so many other niches so there is no point in dwelling on just two of them. In the next lesson, we will take a closer look at secondary niches. 

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